Secure Listings With Single Property Sites

More and more often, I am passing ‘for sale’ signs that have a rider with a vanity domain plastered on it and I think to myself, it’s finally catching on! Single-property sites are powerful, cost-effective tools to promote property listings both online and offline and for a long time I think they’ve been an overlooked resource that Realtors® haven’t fully taken advantage of. Back in February 2007, Joel Burslem wrote a post about single-property sites on the future of real estate marketing blog. Since then a number of providers have joined the single-property site arena - AgencyLogic, SPS, ListingDomains.com, VFlyer, and Postlets to name a few.

All the sites have the same general features allowing for you to create 123anywhere.com - adding photo tours, lengthy descriptions, branding information, links to more information and syndication capabilities to sites like Trulia, PropSmart, Google Base, Yahoo!. Agents can attract prospective buyers to the site with sign riders and by adding the URL to all their advertising. With prices ranging anywhere from $9.95 to $50 it’s a small investment in your overall marketing strategy.

Prudential Connecticut Realty has their own exclusive Home Suite technology allowing for agents to establish these same custom websites dedicated to their listings. Web browsers can easily navigate several pages of useful information targeted towards the specific property, including features like video, aerial photography, community profiles, custom descriptions, and links to additional information. Prudential Connecticut agents have taken advantage of this free tool and are not only creating a distinct web presence for their properties but some are enjoying the SEO benefits of linking back to their personal sites. Click here to view a Home Suite example.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale. While I do agree with Joel that agents should make their first priority getting their listings on their own site, I think single-property sites are exceptional ways to not only ‘seal the deal’ by wowing your sellers but are also a great marketing tool that allow you to center your marketing strategy around an easy to remember URL.

Attract Potential Internet Buyers With Single-Property Sites

Prudential Connecticut Realty recently announced the launch of their exclusive new web feature, Home Suite. This cutting-edge technology will allow Prudential Connecticut agents to maximize online exposure for their listings, as well as to create a distinct web presence.

Single-property sites are powerful, cost-effective tools to promote property listings both online and offline. Prudential Connecticut Realty’s new Home Suite allows for agents to establish custom websites dedicated to the particular listing being marketed. Web browsers can easily navigate several pages of useful information targeted towards the specific property, including features like video, aerial photography, community profiles, custom descriptions, and links to additional information.

As an example, Cheryl Eldh of Prudential Connecticut Realty’s Westport office, Fine Homes International division used Home Suite technology to create a single-property site for a listing at 75 Beachside Avenue in Westport CT. The home is currently on the market and the price is available upon request. To view the Home Suite example, visit the website at http://www.75beachside.com/.

RISMedia released a recent survey showing that 88% of home buyers were using the Internet to find a home, and while buyers are able to go any number of broker’s sites for MLS data, they can just as easily go to an agent’s Home Suite (single-property site) and view everything about the listing in one convenient location.

Accordingly, for about the same cost as two lattes, agents can now purchase a personalized domain name allowing them to center all their marketing around one easy to remember URL. There are a number of online registrars available to do this, including: GoDaddy.com, and Network Solutions among others.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale. Prudential Connecticut Realty’s new Home Suite is certain to make buying a new home throughout Connecticut and Rhode Island an easier and more rewarding experience.

To search all homes for sale that feature a Home Suite, click here. For more information about Prudential Connecticut Realty, visit their website at www.PrudentialCT.com.